Which pricing model to choose on AdTelligence to enjoy larger profits

Whether you target globally or aim at the narrow segment, AdTelligence enables you with balanced pricing models to maximize your ROI. Don’t overpay with our smart campaign tests and the next-gen traffic estimator.

Launch campaigns and set up offers with the best-matching pricing model

CPA

cost-per-acquisition

You state that you will only pay for target actions (conversions). You are charged when your ad leads to a conversion.

CPC

cost-per-click

With CPC you only pay when a motivated user clicks on your ad

CPM

cost-per-mille

You bid for 1K impressions of your ad (aka for 1K views of your ad by your target audience).

CPI

cost-per-install

Great for game & software developers, utilities and add-ons providers as they pay for a specific action (product download).

CPL

cost-per-lead

Best for preorders, bookings, and subscribers’ list collecting hence its final goal is to make users fill forms.

Operate pricing models to gain broader reach and larger ROI

CPA

cost-per-acquisition

Сost-per-acquisition is the safest and the most expensive pricing model. Choose it when you know your customers well and when your conversion flow is simple (e.g., app installs). If you target a new audience or have a complex conversion flow (CC submits), start with the CPM model instead.

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CPC

COST-PER-CLICK

Choose the cost-per-click payment when your offer is easy to convert (e.g., just an opt-in required). Check with the Traffic Chart and Traffic Estimator tools to make sure you get sufficient volume of impressions.

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CPM

COST-PER-MILLE

The cost-per-thousand-impressions pricing is great for discovering new GEOs and testing traffic. All complex conversion flows as CC submits & deposits are better to test with the CPM model. It’s cost-effective and helps balance your bids properly until you start getting lots of conversions.

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Use AdTelligence Traffic Estimator to find your perfect CPC/CPM bid

The AI-driven algorithm scores how much traffic you will get with your targeting and competition activities around. For CPM, it estimates the number of impressions you’ll get, for CPC – the number of clicks. Need to vary bids depending on the countries? The Estimator will count them too. Never lose your top traffic!

Protect budgets and win hearts with CPM-based smart campaign tests

Forget about hit-or-miss tactics. Before running your CPA campaign at full blast, we test in on a CPM base with a test budget. It allows you to estimate how engaging your offer is and adjust the creatives before launching the campaign. For Web-Push and Social Bar formats, you can A/B test up to 15 creatives to pick the most beneficial.

Nurture and retain users with Smart Retargeting Tool

Available on a CPM, CPC or CPA base, smart retargeting helps convert leads that have seen your ads but haven’t purchased yet. AdTelligence pixel contributes to customer retention and better ad personalization, cause you are showing ads to those who are interested in it.

Buy CPM traffic via RTB to win the most wanted ad placements

Our demand RTB partners profit from the fastest multiple campaigns launch and managing massive traffic volumes. With OpenRTB integration, you can use all auctions including header bidding. All GEOs, mobile & desktop traffic, and advanced targeting options provided.

Why to join AdTelligence

248 GEOs

Global coverage, advertisers and publishers from all Tiers

10 MN+

Average number of monthly impressions

5K+

Direct publishers with genuine WW traffic

10K+

Over 10K campaigns run simultaneously

Security

3-level security: anti-fraud and and anti-malware

Adblock

Anti-Adblock solutions

100%

100% fill rate for publishers

100%

100% unique direct and RTB traffic

Flexible pricing and best-in-class payout policy

$5 minimum payout     15NET payments

Advertisers

Publishers

Contact Us

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